VA reaches out to Guard members with ‘seven touches’ program
By Army Sgt. 1st Class Jon Soucy
National Guard Bureau

More than 2,400 citizen soldiers and airmen listen to remarks from Veterans
Affairs Secretary Eric K. Shinseki during the National Guard Bureau's first
Joint Senior Leadership Conference Nov. 19, 2009, near Washington, D.C. (DoD
photo by Army Sgt. 1st Class Michael J. Carden)
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hi-res photo
WASHINGTON (11/20/09) -- The Department of Veterans Affairs recently
implemented many new initiatives and programs as a way to specifically
engage National Guard and Reserve veterans who have been deployed, VA
Secretary Eric K. Shinseki said Nov. 19.
Called the “Seven Touches of Outreach” the goal of the program is to “engage
Guard and Reserve veterans at least seven times during the deployment cycle
with targeted messages and face-to-face encounters with VA staff members,”
Shinseki told an audience at the National Guard’s Joint Senior Leadership
Conference held here.
“With this generation, a letter in the mail doesn’t cut it anymore,” said
Shinseki. “There has to be personal contact for the message to get across.”
Those engagements start when servicemembers arrive at the demobilization
site from theatre.
“They receive an overview on VA services and benefits and are enrolled in VA
healthcare,” said Shinseki. “Members are assigned an OEF/OIF program manager
to contact, who will set up their initial health and dental appointments at
the VA facility of their choice.”
And during that demob process, servicemembers are required to fill out the
Post-Deployment Health Reassessment, meet with a healthcare provider and
self-evaluate his health status as compared to how is was prior to the
deployment.
“VA supports the health assessment conducted by Department of Defense
providers and is able to link (reserve component) veterans with appointments
to VA for mental health or other follow-up requirements,” said Shinseki.
He added that of 298,000 RC veterans screened, 107,000 have been referred
for further evaluation, 61,500 members received appointments for healthcare
and 25,000 to vet centers for readjustment counseling.
And for those who may need assistance once they return to their state,
Transitional Assistance Advisors have been set-up in each state, who work
with the adjutant general to link Guard members with VA services.
“TAAs have reached out to (more than) 360,000 RC veterans and referred (more
than) 76,000 to VA for services or benefits,” said Shenseki.
Additionally, as part of the Yellow Ribbon Program, the VA sends
representatives to reintegration programs that returning Guard members
attend 30, 60 and 90 days after returning from deployment.
Another way the VA makes direct contact with Guardmembers returning from
deployment is through the Combat Veteran Call Center, where VA
representatives contact those Guard members directly to advise them of VA
benefits and ensure they are aware of the services they are able to obtain
from the VA.
“In its first year, the call center made over 700,000 phone calls and either
contacted or left messages for 515,000 reserve component members,” said
Shinseki.
The goal is to ensure those who need care get the care they need, said
Shinseki, reiterating that Guard members returning from combat tours are
entitled to five years of free VA healthcare and 180 days to obtain a
one-time dental evaluation and treatment.
“We are re-engineering our business processes -- fundamentally challenging
all our assumptions for why we process the way we do -- and bringing latest
technologies into our workspace in order to connect to all our veterans,
especially our youngest, with better, faster, higher-quality decisions and
services,” said Shinseki. “How fast is fast? I don’t know, but that is what
we are going to find out.”
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